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Excellent | 672 reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Sale price£44.95 Regular price£149.95
Save £105.00
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Color: White
Size: S
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FINAL SALE UPDATE: Due to high demand, only a few items remain in stock. If you can click "add to cart", it means the products are still available.

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

What our customers say

Amalia K.

‎Better than expected

‎ I don’t usually leave reviews but this genuinely surprised me. The fit is lovely, the fabric feels nice against the skin and it looks really put together on.

Michelle R.


I bought 2 pairs of these shoes as a gift for my sister and I must admit they are of exceptional quality they've also held up brilliantly with daily use. Ended up getting myself a pair too, absolutely love them! 🤍

‎ ‎ Isabella N.

Recommend!


Bellamy nailed it! This bomber is soft, stylish, and the elastic waist gives it such a nice shape. Great quality – I’ve already gotten compliments!

Rosella B.

Honestly its beutiful.

I'm obsessed with this jacket! The quilted puffer style is so cosy yet effortlessly chic, and the fit is incredibly flattering. I sized up like recommended and it fits absolutely perfectly — I haven't taken it off since it arrived!

Sophia M.

Exactly what I needed

This fit is perfect and the fabric feels so soft. Very happy with the quality – will definitely order again.

Bellamy London

Timeless Elegance, Redefined

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